Custom Plugin Development
When off-the-shelf plugins hit a wall, I build something that doesn't.
From booking workflows to AI-powered recommendation engines — custom functionality and full web applications built from scratch around exactly how your business works.
What's Included
A plugin built around your exact workflow.
01
Requirements & spec
A clear scope document before any code is written, so expectations are aligned from day one.
02
Custom PHP development
Clean, WordPress-standard code built to survive core and plugin updates — from booking systems to full web applications.
03
AI & automation integration
REST API and LLM integrations for content automation, recommendation engines, and CRM workflow syncing.
04
Testing & documentation
Thoroughly tested and documented so future updates are straightforward.
Real Examples
Custom plugins I've built.
MovieFyMe
A custom web application that discovers movies based on mood or genre, powered by a custom plugin handling dynamic search and results.
View projectDr. Lolli
A fully custom web application built on WordPress with a bespoke plugin handling custom business logic and workflows.
View projectDB Tech Center
A custom institutional program management application with structured data handling and dynamic workflows.
View projectProcess
From idea to working plugin.
01
Scoping
Defining exactly what the plugin needs to do and how it fits your existing site.
02
Architecture
Planning the data structure and logic before writing a single line of code.
03
Build & test
Development on staging with functional testing at each stage.
04
Deploy & support
Rollout to your live site plus a support window for any adjustments.
FAQ
Common questions about custom plugins.
Booking and appointment systems, mood-based search engines, AI-driven WooCommerce recommendation engines, CRM automation pipelines, and full custom web applications.
Plugins are built to WordPress coding standards and tested against updates, so they're designed to keep working long-term.
Yes — I've integrated LLM APIs for automated content publishing and connected WordPress sites to CRM systems like GoHighLevel for booking and lead workflows.
Yes, full ownership of custom code transfers to you once the project is complete and paid for.
Have a workflow no plugin quite solves?
Tell me what you need and let's figure out if a custom build makes sense.