I've spent the past 7+ years building custom WordPress plugins, AI-driven automation tools, and scalable e-commerce systems for clients around the world — not off-the-shelf setups, but solutions built around how each business actually operates.
My work spans custom plugin architecture, Figma-to-WordPress conversions, WooCommerce integrations, booking workflow automation, and advanced technical SEO. Recent projects have pushed further into AI — integrating language model APIs into WordPress to automate content publishing, and building AI-driven product recommendation engines for e-commerce clients.
The throughline is simple: understand the business first, then build the system — website, automation, or ad campaign — around it. Every project is judged by one thing: does it move the business forward.